Plain English summary: First Coast Explorer may earn a small commission if you book or buy something through links on this site. It costs you nothing extra, and it doesn't change what we recommend. We only point you toward places and products we'd genuinely tell a friend about.
First Coast Explorer participates in affiliate marketing programs. In accordance with the Federal Trade Commission's guidelines on endorsements and testimonials (16 C.F.R. Part 255), we disclose that some links on this website are affiliate links. This means that if you click a link and make a qualifying purchase, First Coast Explorer may receive a commission from the merchant at no additional cost to you.
When you see a link to a hotel, tour, gear item, booking platform, or other product or service on this site, it may be an affiliate link. Affiliate relationships we may maintain include but are not limited to:
We will clearly note when content is sponsored or when specific compensation has been received for a review or feature. If no disclosure is present, assume standard affiliate relationships may apply.
Affiliate relationships never influence our editorial recommendations. Roger Baldwin has lived in Jacksonville Beach for years and has personally visited, eaten at, hiked through, or otherwise experienced the vast majority of what we write about on this site. We will not recommend something we wouldn't tell a friend about — regardless of whether an affiliate relationship exists.
If we have a negative opinion of something, we say so. If a place has gone downhill since our last visit, we note it. Our credibility as a First Coast travel authority depends entirely on you being able to trust what we write.
Advertisers and affiliate partners do not review or approve content before publication. They have no influence over our star ratings, written reviews, or editorial decisions. A business being an affiliate partner does not guarantee positive coverage — and the absence of an affiliate relationship has no bearing on our opinion of a business.
Prices, availability, and commission rates change frequently. Any prices mentioned in our content are estimates based on information available at time of writing. Always confirm current pricing directly with the vendor before making a purchase decision.
If you have any questions about our affiliate relationships or how we make editorial decisions, we're happy to answer them directly.